SEO stands for Search Engine Optimization.It simply means a process of improvements on your site to make it more visible in search engine results.
Why does your business need SEO?
At the most basic level, it helps you in 3 ways.
#1 Organic Results
To rank higher in organic results. Many people use ads to rank higher, but organic results are those which you don’t pay for, it is simply any unpaid traffic that comes from SERPs.
#2 Quantity of Traffic
To increase the amount of the traffic coming to the site. SEO helps your website to rank better on SERPs so that whenever someone comes on any search engine finding a product or service that you have, you can be on the first page to give it to them.
#3 Quality of Traffic
To keep the relevancy of the traffic coming to the site. ex- if you’re a farmer and you’re selling Apples online, but a search engine shows you to someone who is trying to buy Apple electronics, that wouldn’t be a good thing.
Where To Start From?
Now, if you want to learn SEO and start improving your site, the following are the most basics steps to start from:-
1. Making a fast and responsive website2. Content is King3. Generating link