#1The Highest Ranking Signal Is Google My Business
Take a look at the top signal, which is Google My Business, which has a score of 33%. This comes as no surprise to us, and we’re sure it won’t surprise you either.
This relates specifically to the company’s website, with items such as the presence of the company’s NAP (name, address, and phone number) on the website, website optimization and keyword optimization.
Consider the click-through rate, clicks to call, check-ins, and other metrics. Behavioural signals are the behaviours that a customer makes to communicate with a company.
Personalization has the lowest proportion, which isn’t unexpected given that, while customers appreciate individualized experiences, they may be creepy at times.