What Do We Mean By “Look & Feel”
In web development, the “look and feel” of a website refer to how a webpage appears and how it functions. Color themes, images, and font styles are all aspects of the look of a website. Anything related to navigating the website such as menus, buttons, and search bars are all components of the feel of a website. The look and feel of your webpage have a major impact on the users’ overall experience.
User experience is incredibly important in website design because of the impact it has on the website’s success. Metrics like session time, number of clicks, and engagement are all influenced by the user experience. The look and feel of your website change the user experience by dictating what they see and what they can do on your website.
A positive user experience has several benefits for your website. There are thousands of alternative websites competing with your website. And if the user experience of your website is lacking, then they may leave your website for a competitor’s website. A positive user experience can help grow your website by organically attracting more traffic.
Things to Consider
What is Your Brand’s Personality?
When you are building a website, it is important to think of it as a brand. Brands have different personalities depending on their target audience. For instance, a website targeting gamers will have a very different look and feel than a website targeting car enthusiasts.
Your brand can be sleek and professional, or it can be quirky and casual. But whatever your brand’s personality is, it is important that it is consistent across everything your website creates. This includes the fonts you use, the photos you include, and even the tone of voice that you write in. Everything your website produces has to match its personality.
Apple is a fantastic example of a website with a consistent personality. Apple’s products are known for being professional, polished, and easy to use. These same words can be used to describe the look and feel of their website. A great way to test the consistency of your website’s personality is to read through it without any logos present. Your website should sound unique and consistent with the personality it represents.
Page Loading Speed
The speed at which your website loads is an important aspect of your website’s look and feel. If your website takes forever to load and is inconvenient to use, then your users won’t have a positive user experience. Slow loading speeds are one of the leading reasons that people will leave a webpage.
Slow loading speeds can also lower your website’s domain authority. This is because Google uses page loading speed as a factor in determining how to rank websites. You can earn your website more traffic and begin outranking other websites on search engine result pages simply by making your website load faster.
Intuitive Design
The design of your website should be intuitive and feel natural to navigate. Websites that are difficult to navigate tend to perform poorly and lose a great deal of their users to competitors. To determine if your website is intuitively designed have someone who has never used it explore its web pages. If they struggle to find something, then you may need to change its design.
There are a few different ways to ensure that your website is easy to navigate. The most common method is to implement a variety of navigation options throughout your website. For example, add a hamburger menu at the top of every page that makes it simple to find other areas of your website in addition to buttons in the body of every page. This is important because different users will interact with your website in different ways. Offering a variety of navigation options allows any user to move through your website as they please.
Tips to Improve Your Website’s Look and Feel
Optimize Your User Experience
As previously mentioned, your website’s user experience will have an enormous impact on its success. If your website is slow or difficult to navigate, people will leave your website and visit a competitor’s. There are a few different ways to optimize your user experience.
Anticipating your users’ needs is the first method of improving their experience on your website. For example, let’s say you run a website that specializes in selling shoes. You should anticipate that your users will have questions about how long it will take the shoes to be delivered and how much it will cost to ship the shoes. In this situation, you could then meet those needs by implementing a USPS shipping calculator that allows them to determine the cost of shipping.
Another way to optimize your users’ experience is to recommend personalized options for what they should view next. Let’s take the example of a website that writes reviews of movies. After a user has finished reading one article, recommend to them a second article that covers a similar movie or another article about that same movie. This will help your users continue to find content that they enjoy on your website.
Consistent Theme and Color
We’ve spent a lot of time talking about the feel of your website, but don’t forget that the look is just as important. The look of your website should be consistent and in line with your brand’s personality. It is totally acceptable and even encouraged, to experiment with the design of your webpage, but it should still naturally fit into your website.
When you are deciding on fonts for your website’s content you should consider not only how each font looks independently, but also how they look together. Remember that sans serif fonts such as Helvetica are generally recommended for the body content of your website. Serif fonts like Baskerville on the other hand are better suited for headings and subheadings.
Use White Space to Your Advantage
When some people make a website, they get so caught up in all of the things they could add that the website can come off as crowded. Even if your website’s personality is bright and bold you should consider leaving some white space in certain areas.
The first reason for this is to improve the readability of your website’s content. Text is generally easier to see on a white background, making it easier for people with poor vision to engage with your content. This will improve your users’ experience on your website.
The second reason is that empty space can be eye-catching when it is used properly. This is especially true when it is used in contrast to bold colors and vibrant photography. Use white space as a design element when you feel it is necessary.
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