Search Engine Optimization is the process of optimizing your website to be good enough to attract more audience. And to gain a high rank on SERP.
While SEO is the collection of all the techniques. It is further divided into 3 major techniques.
- Technical SEO
- On-Page SEO
- Off-Page SEO
Let’s take a look at three of them, one by one.
This includes all the technicalities that your website must perform. These majorly include installing HTTPS, the loading time of your website and web pages, robots.txt optimization etc.,
Now, technical SEO can be considered as the starter but the following ones are surely the main course. So, now let’s have a look, What is On-page and Off-page SEO?
On-page SEO completely belongs to your own site. On-Page SEO techniques include optimizing title, description, other metadata, content, graphics, internal linking etc.
In the big picture, on-page SEO is all about creating a website that completes search engine metrics and provides value to users.
SEO Off-page optimization is about spreading your name around the internet.
It’s all about making your website popular or simply making your links present on various trustable sites around the web.
On-Page and Off-Page SEO
While on-page SEO works around optimizing your own site, off-page SEO particularly has nothing to do with your site. Rather all of the procedure takes place on different websites.
They are equally important though.
But for now, let’s focus only on the off-page SEO and we’ll discuss other types of SEO in the following posts, stay tuned.
There cannot be a successful SEO strategy without Off-page SEO techniques.
If you’re willing to rank your site on Google and increase its popularity around the web in 2022, you must consider implying techniques outside your website too.
This Off-page SEO guide is dedicated to giving you information on what is off-page SEO? What does off-page SEO include? And Best Off-page SEO techniques.
So fasten your seatbelts, here we go decoding Off-Page SEO step by step.
What Is Off-Page SEO?
In the easiest way possible, Off-page SEO includes all the SEO that occurs outside your website.
You would hear often of Off-page SEO to be just link building. Well, I won’t deny it, but it’s not entirely true too. Off-page SEO includes much more than just link building.
Examples of Off-page SEO include
- Brand building,
- Content marketing,
- Social networking,
- Citation building and much more
They all must be part of your comprehensive SEO strategy if you want to gain competitive leads.
So basically, Off-Page SEO techniques include everything that does not include making changes to your own website.
Importance Of Off-Page SEO
As search algorithms keep updating, the ranking factors update as well. But the common thing that never changes is the requirement of relevance, trustworthiness, and authority.
And effective Off-Page SEO techniques can improve these for you. And hence, can play a major role in ranking your website higher.
While the constantly updating Google algorithm makes it hard for SEOs to understand the entire algorithm.
But to a report released by Moz, it is likely that Off-page SEO factors have an impact of around 50% in determining rankings of a website on SERP.
What Does Off-Page SEO Include?
I agree that most off-page SEO is about building links. But there are a few off-page SEO practices too that do not include leaving a link to your site.
So, based on this, we can say that there are two types of Off-page SEO:
As we learned in what is off-page SEO heading above that off-page has nothing to do with your website. So the first thing that counts in off-page SEO techniques is backlink.
Backlinks are undoubtedly the core of all off-page SEO techniques.
The reason backlinks are important is that search engines use them as signals to determine a web page’s authority. So, the more backlinks your web page has, the better rankings it will gain.
Backlinks are also divided into three types based on how they are obtained.
- Natural links
- Manually built links
- Self-created links
Not concerning how links were obtained, the most beneficial ones are those that pass to build trust.
Now, what are the signals to built trust through links? Here are they, listed.
- The popularity of the linking site.
- The relevancy of the link’s topic that is leading to you.
- How fresh is the link?
- The anchor text on the linked site.
- The trustworthiness of the site that is offering the link.
- Authority of the domain and page offering the link.
- The number of other links present on the linking page.
While creating links that lead to your website is the most common and focused technique of off-page SEO, there are other considerable off-page practices too.
In general, anything that happens beyond your website and helps your website rank better is considered off-page SEO. There is a handful of non-link-related off-page SEO techniques that can help you improve your rankings on SERP. They are:
- Guest blogging
- Social media marketing
- Influencer marketing
- Linked and unlinked brand mentions
Now, the important part to notice here is that the main objective of these activities is to somehow introduce your site to the people.
It can be a link leading to your web pages or just a reference of your brand or site. So, the idea of non-link-related off-page SEO is kinda complex and indirect.
Now that we know what is Off-Page SEO and why is it important. Next, we will discuss how to improve Off-Page SEO.
What Are Off-page SEO Techniques?
Here comes the big question, what are the best off page SEO techniques?
Off-Page SEO techniques include link building, creating shareable content, marketing tactics, and brand building. Let’s brief them out.
As I already said, link building is the heart of off-page SEO. And it’s obvious that we’re gonna start from the very core. So, let’s look up some of the best techniques to earn quality backlinks.
Directory submission is simply submitting the link to your site with details to directory submission sites.
The directory submission is like listing your service/business to those websites. You don’t particularly share unique content rather you share some information about your service/business alongside a link.
This earns a backlink and can also bring some visitors and potential clients to your site.
Classified Submission is simply the procedure where you submit ads on various sites that allow classified submission. It helps you improve your visibility and existence in the industry.
As you cannot rely only on SERPs to attract customers or to create a considerable presence. Classified submission can help you deliver your name to the audience even when they’re not on your site.
Social bookmarking in SEO is the process of submitting the links to your web pages on different sites. Simple, right? It’s just like sharing the link to your blog with your friends or family.
At the very basic, it helps you generate your brand awareness. It can also help you drive some traffic if shared in front of the targeted audience. Also, they work as brand signals that also help in increasing your rankings.
In this practice, you simply have to join forum conversations that are related to your business. You can answer other users’ questions there, give them some suggestions and can also tell them about your business in between.
This helps you increase brand awareness and you can also gain a backlink if you share your site’s link there. And if everything worked out properly, who knows you might bring a potential buyer.
Some time back, leaving a comment on other articles with a link leading back to your site was the easiest and quickest way to create backlinks. But then Google came up with a new set of instructions announcing that irrelevant comment backlinks would be of no use.
That might seem like the end of commenting with links on blogs, but there’s still a small open window. Commenting on blogs can still help you only and only if done properly.
And that is to comment on the right blog and in front of the right audience. This way you can also create positive relationships with that site’s audience and owner.
Guest posting is undoubtedly one of the most used and trusted off-page SEO techniques. While the main objective of guest posting is to generate a quality backlink if utilized the right way it can offer you more than that.
The goal one should have while creating a guest post is to attract new customers and grow brand awareness among the audience.
Creating shareable content is a well-known Off-page SEO technique. You simply had to create quality content and share them on high DA, PA sites. This branch of Off-page SEO is further divided based on the form of content you create and share.
You simply have to write quality content and submit it to the high PR article submission directory. In return, you get do-follow links from that site.
But you have to make sure that the content has the top-notch quality and is not paraphrased or keyword stuffed. Low-quality content has a high chance of getting rejected. Make sure you create valuable content and an attractive title.
Similarly, as for article submission, you can simply create videos and share them on popular video submission sites. Video submission not only helps your video get popular but is also an easy way to gain a valuable backlink.
As almost all video submission sites shave high PR, you don’t have to search a lot for them.
You can also share images on popular image submission sites. But make sure that before submission you have optimized the URL, title, alt text, description and tags.
Nowadays, Infographics are getting quite popular around the web, creating and sharing them can be a good move. You can submit your infographics to different infographics submission sites and drop a link to your blog.
Just make sure to check the image size as different sites prefer different image sizes.
PDF, PPT’’, Document Submission
You can also create a pdf, ppt or a document to share on their respective sharing websites. And gain a quality backlink. Before submission, ensure that the content is unique and offers value.
You can build trust and awareness about your business while gaining a backlink by simply answering the questions.
You can head to high-authority and relevant platforms like Quora, Stack Overflow and Yahoo Answers.
You can search for your niche and look at what questions people are having. For instance, for this blog, I’ll search for off-page SEO questions.
You can simply answer their questions and drop a link to your blog too. But make sure that your answer provides value and you do not answer the question only to drop the link.
You can use various marketing tactics to boost your brand awareness and catch some loyal customers. You might be already aware of some of the mentioned marketing tactics. Let’s cover them up,
I need no research stats to tell you that social media is more impactful now than ever before. You can use that as an Off-page SEO strategy by interacting with your audience on social media. That will eventually bring them to your site.
Now, if you create quality content providing real value to your visitors, they will surely stay. And would also share that across different platforms. This can present your site to a wider audience.
A newsletter is quite an effective way to engage with your audience that will also fall under your budget.
While planning your newsletter, you can offer them your recent content or you can also consider creating newsletter-exclusive content. Just make sure you don’t stretch it too long.
A newsletter should be short, informative, valuable, and easily digestible.
Content Marketing is the creation and sharing of content. The content can be of any form including blogs, videos, images, infographics, emails etc.
An effective content marketing strategy includes,
- Content Creation
You can create videos, images, infographics, and pdfs and share them on various sites. You can share them on popular social networks like YouTube, Instagram, Tik Tok etc. You can also add a link to your site in their description.
This will help you increase brand awareness, loyal audience base, and drive some users around.
While you are already aware of most forms of content and how you can market yourself through them. Still, there’s one that I want to highlight specifically.
Podcasts are the new trend. And I strongly suggest you shouldn’t overlook that. Podcasts can open the doors to a whole new set of audiences through different sources than just search engines.
As not many businesses have rushed into this industry till now. It could be a great opportunity to set your foot in and thrive in the market before anyone else does.
Content Syndication is sharing a part of or your whole content on a set of sites that allows content syndication.
Google doesn’t index that content as it is the exact copy of the other. But that doesn’t mean you’ll ignore it entirely.
It can still be useful as the content is still on that site with your link. Users going through that site can be drawn to your site. And it also helps boost your content, sending positive brand signals.
Influencer marketing can turn out to be a gold mine if you find a suitable influencer. Influencers with a great and loyal following can help you attract heavy traffic and build brand awareness.
But you have to make sure that the influencer is related to your niche. That said, the audience following that influencer must include your targeted audience. Otherwise, it will be nothing but a temporary hike for the visitors to your site.
Reviews can heavily impact your online reputation. Whether you receive them on your site or on third-party platforms, positive reviews can help you a lot.
Users tend to trust more on businesses or products that have positive reviews.
Even Google takes reviews into consideration to derive brand signals. And brand signals directly impact your rankings in search results.
I know many of you would think brand-building shouldn’t be a part of SEO tactics. But the image of your brand directly or indirectly does affect your rankings, so it’s worth considering. Brand building practices ought to be a part of your SEO strategy.
Brand Building increases your brand awareness and resultantly boosts your credibility, that’s the reason they can be considered in the off-page SEO.
When your brand gains quite a name in the industry, it also gets easier to gain links and brand signals naturally through the web
I know Local SEO is a whole different thing and is already a specific branch of SEO on its own.
But here we will talk about the two ways it helps off-page SEO:
- Google My Business
Google My Business
For local businesses, Google My Business or GMB is the first and most important step to thriving their online presence.
To consider, 46% of searches occurring on Google are done with local intent.
It’s enough to tell you that if you’re not optimising for this, you’re missing out on a big bunch of visitors and potential buyers.
GMB is surely not as important as your website but it can create you a great amount of fortune.
A citation is simply a mention of your business on the web including the Name-Address-Phone number (NAP).
NAP citations can help you a ton in ranking in the local map pack as well as SERPs.
The only thing you have to make sure of is consistency. NAP citations are nothing without consistency.
Consistency across different citations represents that your business is real and trustworthy.
Off-Page SEO might have nothing to do with your website. But it doesn’t mean you can overlook that. After all, more than 50% of the rankings factors are expected to be off-page SEO factors.
The benefits of Off-Page SEO are endless.
A comprehensive SEO strategy must include Off-Page SEO.
Off-Page SEO Techniques help you,
- Earn backlinks
- Increase brand awareness
- Deliver content to the audience on different platforms
- Bring brand signals that tell Google that you’re trustworthy
All the Off-Page SEO techniques mentioned above are performed and tested. Now you have to search out what fits you best. Just remember that backlinks are great and bad too. Backlinks coming through untrustworthy or low DA sites can damage your SEO.
I’m Glad That You Read-Along. It Means A Lot To Us. Stay tuned for more informative posts.
If you have any doubts or suggestions, the comment box is wide open for you. If you want to consult or discuss with our experts, you can mail us at [email protected], we would love to help you out.