Linking is an essential part of any SEO strategy.
It helps you share web content with other people in a meaningful way and in making sure that Google bots too can easily navigate and index your site.
Also, having those links can help your site rank higher in search engines.
If you have a website, chances are you already have internal links.
But internal linking is a lot more important than you might think.
It’s the foundation of your site’s structure and can help you rank better in search. So, it’s worth optimizing internal links to boost your rankings.
Internal linking is the reverse process of external linking.
External links are links that point to other sites, like blog posts, YouTube videos, WordPress pages, and so on. These links tell search engines that your site has something in common with the other site.
Whereas Internal links are the ones that point to other parts of your own website. They tell search engine crawlers that your page has something to do with the other page. This is why you should always think about internal linking when you’re building your site.
There are many ways to do it, and you can use a variety of different strategies to increase your site’s internal linking power;
The first step to optimizing your internal linking strategy is to create a navigation menu.
Creating a navigation menu provides all of the links that are important to your site, and it will make it easier for people to find what they need on your site. You can use this menu in three different ways:
- On the left, under the main content tab, you’ll want to list all of the important links such as your homepage and blog.
- Under each category that you have on your site, you should also include links inside them. The categories may be product categories or categories related to specific services such as “finance.”
- On the right side of the page, under a category on the home page like “services” or “about us” you’ll want to list all of the subcategories that are available. This will help people find more information about specific services or other questions they might have about what services are available at your company.
2. Use a Sticky Header
A sticky header is a header that stays at the top of your site. They show up at the top of every page on your website and give visitors a sense of where they are in the site’s hierarchy.
You might not have had an opportunity to add one because your website doesn’t have one, but you can still use them to boost internal linking power. With a sticky header, visitors will always know where they are on the site and what their next logical step should be.
3. Include a CTA Button on Each Page
One of the best ways to improve your internal linking is by including a call-to-action button on each page. Just like any other webpage, you can add a CTA button to your site’s footer. This type of button tells search engines that your page has something in common with other pages.
The process of adding a CTA button to your site’s footer is easy. All you need to do is place the text “Call now” or “Sign up for our newsletter” anywhere on the bottom half of your website and then replace “now” or “newsletter” with whatever text you want it to say.
The text should be at least four words long, but it doesn’t have to be exact; just make sure that it’s visible through the footer area of your site and readable for humans and bots alike.
4. Link to External Pages with Internal Links
This is one of the simplest ways to boost your website’s authority and improve your site’s SEO.
External links are helpful, but they can be less effective than internal links. External links help show that your site has something in common with other sites, but that doesn’t always mean search engines will rank your site higher.
Internal linking is a more reliable way to improve your site’s ranking and increase its authority. It gives search engines more clues about what your site does because it shows them what pages are relevant to each other.
You can link from within one page or from one URL to another in the same section of your website. It all depends on what you want to do and how you want to do it.
5. Create Unique Internal Links
Since it’s the foundation of your site’s structure, you want to make sure that you’re creating unique internal links. This will let search engines know your site is different and gives it a chance at ranking higher in search.
So how can you do this?
Well, there are many ways to do this. For example, if you have a blog post on your company website with a link back to external pages like your homepage or your products page, then you should create a new internal link from those pages to the blog post.
Or if you have a product page on your website, then you should create an internal link from that product page back to your homepage.
This will help increase the authority of those pages and give them a chance at ranking higher in search.
6. Select the Top-Priority Internal Links
The first step in optimizing internal linking is identifying the top-priority links for your site.
This will help you rank better and increase your organic traffic. To identify your top-priority links, take a look at your site’s directory structure.
If you have a blog post, look at the URL of that page. If you have an About Us page, check out the URL of that page as well. With these two URLs in mind, you can start to create an internal linking strategy around them.
What might work well with this type of link? You could include other blog posts that are related to the one you’re linking to or add pages related to the same topic.
For example, if you had a blog post about “Making Good Money,” then you could use this article’s URL as the anchor text for other related blog posts on making money online or pages about how to make money online.
Conclusion
A strong SEO strategy starts with optimizing internal links. By linking each page to other pages on your site, you create a strong foundation for your site’s authority. By utilizing these tips, you will be able to grow your website’s rank and engage more users.
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