The usage of mobile phones grows significantly each year, and individuals utilise them for a variety of reasons. One of the most frequent ways to look for information is on the internet.
Mobile phones account for 52.2 per cent of all internet traffic. This means mobile phones account for more than half of all internet traffic.
As a result, it is ahead of desktop users. You may optimise your website for desktop users, but if it isn’t mobile-friendly, you’re missing out on a lot of leads.
It is critical that you prioritise being mobile-first in order to acquire more leads. If your site is mobile-friendly, leads are more likely to engage with it. This implies you can reach out to more consumers who perform mobile searches and visit websites.
Mobile has grown in importance, and Google’s algorithms are constantly being tweaked to reflect this shift. However, there is some good news. Optimizing your site is simple, and the mobile SEO techniques in this blog will show you how to increase the exposure of your website.
We’ll also get deeper into what mobile SEO is, why it matters, and how to optimise your website for mobile.
What is Mobile SEO?
Mobile SEO is the practice of optimising your website so that it appears good and works correctly on mobile devices. When you conduct Mobile SEO, your site will look great on every device, regardless of screen size, providing a positive user experience.
Mobile optimization considers site design, site structure, page performance, and other factors to ensure that you are not accidentally turning away mobile users.
Features of a Mobile-Friendly Website
- Shortest possible load times.
- There is no need to utilise plug-ins.
- Readable Content.
- Increased link spacing.
- Optimized For Thumbs.
What is the importance of Mobile SEO?
In a nutshell, the number of mobile searches is EXPLODING. As we already mention How mobile Seo helps you in your business.
This is a rapidly rising trend. Google reports that mobile inquiries outnumber desktop queries by 27.8 billion.
Mobile is, without a doubt, the future of search. That is most likely why Google is revamping their whole algorithm to focus on mobile search.
While crawling and indexing webpages, Google prefers mobile.
“Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices detailed in this guide. We inform site owners in Search Console of the date when their site was switched to mobile-first indexing.”
Source: Mobile-first Indexing Best Practices | Google Search Central
What does Google mean by “Mobile”?
Most of us define mobile devices as smartphones or tablets. But Google, on the other hand, classifies tablets as “in its own class” and claims that “when we speak about mobile devices, we typically do not include tablets in the term.”
In short, Google considers only smartphones as mobile devices.
But it shouldn’t be a problem for mobile SEO And logically has no influence on it. Because the key concept here is to optimise your website for every device including phones, tablets or anything else Elon Musk invents in the future.
How Do I Test Whether My Website Is Mobile-Friendly?
There are two methods to check if your website is Mobile friendly or not.
1st Method (Fastest Methods)
Launch a browser and navigate to your website. Grab the right side of your browser window with your mouse and drag it all the way to the left until it takes the shape on a smartphone screen Like this:
Does your website cuts off on one side like the example on right, or is it looking proper like the Itsgeekynerd website?
If your website doesn’t look right, it gets cut off from one side or the content is improper.
These are signs that your website is not responsive or mobile-friendly and needs a proper look on it. However, because this test isn’t completely trustworthy, you should go to the second test. For example, the website on the right side has a mobile-friendly website, however, they modify what is displayed based on identifying the device accessing the page, rather than browser size.
2nd Method (Easiest And Reliable Method)
Using Mobile-Friendly Test Tool made by Google itself.
The Mobile-Friendly test tool is simple to use; simply enter the entire URL of the web page to be tested. The test will follow any redirection implemented by the page. The test usually takes less than a minute to complete.
Simply copy and paste your website’s URL into the space given below, then click “Analyze.” Google will tell you whether your website is mobile-friendly or not in a matter of seconds.
If you utilise Google Search Console, the Mobile Usability report makes testing your entire site much easier.
This will assess your site’s mobile-friendliness and categorise URLs based on their problems.
After you’ve completed your mobile-friendly study, you’ll have a clearer sense of what work you need to do for your mobile SEO strategy.
How to Mobile Optimize Your Site
1. Confirm That Your Site Is Mobile-Friendly Using Mobile-Friendly Test
Google provides tools for determining whether your site is mobile friendly. Their mobile-friendly test is one of them.
Begin by entering your URL and then clicking “search.” The assessment indicates whether or not your site is mobile friendly.
2. Improve Your Site Speed
Following the 2018 Google speed update, speed became a ranking consideration for mobile searches. The update had an impact on pages that took a long time to load. Google, on the other hand, claimed that search intent may be more important than speed. That is, even if a page is slow, it may still rank for relevant information. But you should always try to improve your page speed
Test My Site checks mobile speed limits.
Page Speed Insights checks if your web pages load fast on all devices
Websites with slow loading times have higher bounce rates. The bounce rate increases by 123 per cent as the load duration grows from one to ten seconds.
Source: New Industry Benchmarks for Mobile Page Speed – Think With Google
3. Make Your Design Mobile Responsive
A responsive design enables your site to alter dynamically based on the access. For example, your website will seem different based on the device, whether it is a tablet, smartphone, or desktop. The components alter to optimise for the screen on which they display.
The webpage will vary dependent on text or content. Depending on the type of screen, a responsive design will either delete or increase text.
As consumers continue to access material on the go, an adaptable website design provides your site with a competitive advantage. It also makes it easy for them to shop and boosts conversions.
You will lose more leads if you do not use responsive design. They are less likely to stay on your site if they can’t simply access and read your material.
Learn More: Responsive Web Design | Search Central | Google Developers
4. Focus on the user experience
The following point is related to responsive design. You must prioritise the user experience if you want to be successful with mobile-friendly SEO.
There’s more to your website than merely including responsive design. While responsive design is a fantastic starting point for developing a better mobile experience, you must include additional components in your strategy to guarantee it provides a great user experience.
- ‘Thumb-friendly’ design
- Easy-to-find calls to action (CTAs)
- Ensure font is legible on smaller devices
5. Optimize Content for Mobile
Creating mobile content is an excellent mobile SEO technique. When you produce mobile content, you format it so that it looks well on mobile devices.
If you want to produce mobile-friendly content, make it simple for consumers to swipe through. Keeping paragraphs to 2-3 sentences, for example, will make it easy for your audience to read or skim through your material.
You should also include images and videos in your material. It will keep your material interesting and provide opportunities for involvement for your readers. You should also include interactive features, such as clickable buttons, to make it easier for consumers to navigate your mobile site.
6. Optimize Content for Local Search
Local SEO is an important component of mobile SEO. Mobile searches for the keyword “near me” have increased threefold in the last few years, indicating that more and more people are looking for local companies.
People frequently use search terms such as “near me,” “open now,” and “where can I buy” to locate local businesses near them. With so many individuals searching for local keywords on mobile, you must modify your strategy to target them.
Using local keywords will increase your chances of appearing in local search results. It’s an excellent technique for enhancing your mobile SEO strategy.
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FAQs
What is mobile SEO?
Mobile SEO is the practice of optimizing a website or app for mobile devices. This process helps your site rank better in search engines, which in turn increases traffic.
Why is mobile SEO important?
There are three main reasons why mobile SEO is important. First, users are using their phones more than ever, so it’s imperative that your site is responsive and optimized for mobile. Second, search engines have made it a priority to rank mobile-friendly sites higher in search results. Finally, there are more people on the go than ever before and they’re looking for ways to stay connected to others, which means that your content is likely going to be consumed on the go like never before.
If you want your site’s visitors to find your website easily and easily share the content with friends or family members, then you need to make sure it’s mobile-friendly. For example, if you want your customers to find your store easily through geo-targeted location services or find an article of interest while they’re out shopping, then make sure that the site is optimized for mobile devices. With the right implementation of mobile SEO tactics, visitors will spend less time trying to figure out how to use a website designed for desktop computers instead of one designed for smartphones and tablets.
What are characteristics of mobile SEO?
When you’re optimizing your site for mobile users, you’ll want to make sure that it’s easy to use and responsive. After all, if your site is too difficult to scroll through or view on a smartphone, people won’t be as likely to visit it. You also will want to make sure that your content is clear and readable on a smaller screen.
Another important factor in mobile SEO is providing optimized images for the different screen sizes. This will help ensure that people can see what they need when they come to your site from their mobile device. When you optimize your images with high-resolution (HDR) versions, this helps keep loading times low so people aren’t waiting for pages to load before they can click through and make a purchase.
If you have any questions about mobile SEO, feel free to get in touch with us!
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The first step for mobile SEO is speed optimization; people don’t like to wait, so we need to work on the page’s loading time. My question how can we figure out GTmetrix data to be useful for mobile loading speed?
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