There are dos and don’ts when it comes to making email campaigns. You must balance art and science to curate the perfect message for your customers. Writing engaging emails is crucial because it is key to turning prospective leads into customers to drive sales.
Email marketing has developed into a potent tool for connecting with customers, and they raise brand awareness and establish relationships with customers. But being a first-timer in email marketing can make you feel lost and unsure about where to start when writing an email for your campaign.
It is not just effective; it is also cost-efficient. For every dollar spent on this tactic, businesses can anticipate an ROI of $36.
However, users frequently delete, ignore, or mark most emails they receive as spam. That is why email marketers need to compose messages for their customers creatively.
Keep reading to learn crucial email marketing tips and how to write like this isn’t your first time doing it.
7 Tips for Writing Engaging Emails
Drafting emails that convert doesn’t have to be too complicated, and it’s achievable and doable through the advice found below. Even first-time authors will be able to follow these steps.
You have various options to kickstart your email marketing campaigns in case you don’t have an email list yet. Posting your email list on social media platforms, running paid online ads, and putting subscribe form or opt-in on your site, landing page, or blog are just a few ways to generate subscribers.
Keep the tips below in mind to help make your email campaigns worth subscribing to.
1. Start smart
The first impression usually lasts. Let the relationship between your new subscribers and your business get off on the right foot.
Introduce yourself and tell them about your brand. Don’t forget to include social media links like Facebook and Instagram to engage consumers further. Express your gratitude and offer a gift, like an eBook or other freebie, to warmly welcome your new subscriber.
2. Create an exciting subject line
The subject line previews the email’s content and is the consumer’s initial encounter with a brand. An attention-grabbing subject line will guarantee a recipient opens your email.
Lure your readers to make them want to click open your message, whether you make the line about the benefits of your offer or pose a question they’re burning to have answered. Otherwise, your effort for great content goes to waste. Remember to limit it to 50-60 characters to keep it mobile-friendly.
3. Personalize the email
Customization plays a significant role in email marketing since it makes customers feel special and lets them know that a company values and understands them.
Address the customer by their name, include useful tips that would help them, or share other relevant information.
4. Play up with psychology
Generating the fear of missing out, or FOMO, is among the most widely used and effective marketing strategies. It entails time-limited offers and product scarcity to give your reader a sense of urgency. Let them know they’ll miss out on major discounts if they don’t act soon or hundreds of others have already signed up for your offer—and they’re one of the few who haven’t yet.
You can stimulate sensory responses through figurative or playful language, imagery, and color. These will further entice your customers to engage with you.
5. Mind your voice & length
You need to define the mood and tone of your message. Emails should be engaging and conversational. Be careful with using exclamation points and all capital letters; you would not want the reader to feel like you are shouting at them or forcing them to do something.
The goal is to keep it short to hold your reader’s attention and not overwhelm them with information. Make every word count and keep it light.
6. Be consistent
People usually unsubscribe to emails when they inconsistently send messages and when they contain irrelevant information. That’s why it’s important to be consistent with emails. Even if your business isn’t offering new products or services, maintain a steady pace of emails. You can explore blogs and valuable articles your readers will find interesting to keep them engaged.
7. End with a call-to-action (CTA)
An email campaign promotes brand awareness or announces a new product. But it should have more purpose. There should always be a call-to-action at the end of your email to let readers know about the next step.
Do you want the reader to preorder an item? Would you prefer they follow you on social media to stay updated? Are you looking for more readers for your latest blog post?
Be clear with what you are expecting from your readers.
4 Things to Avoid When Writing Emails
Besides tips that would help you create engaging emails, you should also know what not to do while writing marketing emails.
1. An exaggerated subject line
It is easy to go overboard to excite your reader, but be mindful of an inflated subject line. Using all caps might scare them off, and certain words could trigger spam filters.
Remember not to mislead your reader by formulating an intriguing subject line to get them to open your message. This practice will make customers click the unsubscribe button.
2. Bombarding emails
While it’s ideal to be consistent with sending emails, don’t overdo it. Roughly 69% of readers click unsubscribe when they receive too many emails.
That said, a safe number to go by is 1-3 emails a month. This pace ensures enough breathing room between emails while keeping your business in the user’s mind.
3. Unfriendly mobile experience
Almost everyone uses mobile phones, even when they’re checking their emails. It can throw your audience off if you don’t optimize your emails to be mobile-friendly. Keep in mind that a small screen demands shorter paragraphs. Ensure your design is also suitable for mobile to keep users who are on the move engaged.
4. Too focused on the promotion
Marketers naturally tend to advertise, and businesses need that to make sales. But there is such a thing as overly promoting, and your email campaigns shouldn’t aggressively push your readers to buy something from you.
Avoid giving the impression that you’re simply trying to make sales and reach quota. Instead, consider focusing 80% of the email on content and 20% on promotion.
Email marketing is a widely used business strategy. It is efficient and effective, making it a skill worth mastering. Writing engaging emails should no longer intimidate first-time authors. You can seamlessly compose messages with these email marketing hacks.
With the advice covered in this article, you can now creatively communicate with your audience while achieving business goals.