How We Generated ₹17.74L+ in Revenue with a 7.19x ROAS Through Meta Ads in Just 5 Months

About

Tattoo Tech

Tattoo Tech is one of India’s leading suppliers of professional tattoo machines, cartridges, inks, power supplies, aftercare products, and studio equipment. The brand serves tattoo artists, studios, and professionals across India through its ecommerce platform.

Key Result

₹2.47L+ Ad Spend	₹17.74L+ Purchase Revenue
7.19x Overall ROAS	₹2.43Cr+ Add-to-Cart Value

Industry

E-commerce
Tattoo Equipment
Professional Supplies
D2C Brand

Services

Performance Marketing
Meta Ads Management
Catalog Ads
Dynamic Product Ads
Retargeting Strategy
WhatsApp Marketing
Creative Testing
Conversion Tracking
Campaign Scaling

Overview

Tattoo Tech partnered with us to increase ecommerce sales while efficiently acquiring new customers in a niche market. Our objective was to scale revenue through Meta advertising by combining catalog sales campaigns, creative-led acquisition, retargeting, and WhatsApp marketing while maintaining a strong return on ad spend.

Challenges

Highly niche audience with limited market size.
Premium-priced professional tattoo equipment.
Balancing customer acquisition with profitability.
Driving repeat purchases from existing customers.
Scaling campaigns without increasing CPA.

Strategy

Full Funnel Meta Ads

Built dedicated acquisition, retargeting, and catalog campaigns to move potential customers through every stage of the buying journey while maximizing customer lifetime value.

Dynamic Product Catalog Ads

Implemented Meta Catalog Sales campaigns that automatically promoted relevant tattoo machines, cartridges, accessories, and supplies based on customer browsing and shopping behavior.

Creative Testing Framework

Continuously tested product videos, artist demonstrations, static creatives, educational content, offers, and messaging to identify the highest-performing creative combinations.

WhatsApp Marketing

Integrated WhatsApp as a customer engagement and sales channel for product inquiries, purchase assistance, and follow-up communication to improve conversion rates.

Data-Driven Optimization

Scaled high-performing campaigns while continuously optimizing budgets, audiences, placements, and creatives based on ROAS, purchase value, CPM, and customer intent.

Project Result

₹2.47 lakh invested in Meta advertising.
Generated ₹17.74 lakh in tracked purchase revenue.
Achieved an overall ROAS of 7.19x.
Generated over ₹2.43 crore in add-to-cart value.
Successfully scaled ecommerce sales while maintaining profitability.
Built a repeatable acquisition and retargeting system for a highly specialized ecommerce brand.