How We Generated ₹59.4L+ in Revenue with a 6.5x ROAS Through Meta Ads in Just 3 Months

About

JVL Classicware

JVL Classicware is a premium D2C cookware brand offering high-quality stainless steel and tri-ply cookware products across India through its website and marketplace channels.

Key Result

₹9.15L+ Ad Spend	₹59.48L+ Purchase Revenue
6.5x Overall ROAS	6.23M+ Impressions

Industry

E-commerce
Kitchenware
D2C Brand
Consumer Goods

Services

Performance Marketing
Meta Ads Management
Catalog Ads
Dynamic Product Ads
Retargeting Strategy
WhatsApp Marketing
Creative Testing
Conversion Tracking
Campaign Scaling

Overview

JVL Classicware partnered with us to scale online sales through Meta advertising while maintaining healthy profitability. The objective was to acquire new customers, maximize repeat purchases, and increase revenue using a structured full-funnel advertising strategy.

Challenges

Large product catalog across multiple kitchenware categories.
Balancing customer acquisition with profitability.
Scaling campaigns without increasing acquisition costs.
Improving repeat purchases through retargeting.
Managing multiple creatives and regional campaigns.

Strategy

Full-Funnel Meta Advertising Strategy

We structured the advertising account using a full-funnel approach that separated campaigns for new customer acquisition, retargeting, and catalog sales. This allowed us to deliver the right products to users based on their stage in the buying journey while maximizing overall return on ad spend.

Dynamic Catalog Campaigns

Meta Catalog Sales campaigns were implemented to automatically promote the most relevant products from JVL’s extensive cookware collection. Dynamic product ads improved relevance, increased purchase intent, and generated consistent sales across multiple product categories.

Creative Testing & Performance Optimization

We continuously tested product videos, static creatives, regional language ads, offers, messaging angles, and audience segments. Winning creatives were scaled while underperforming assets were replaced, enabling sustainable campaign growth without sacrificing profitability.

Retargeting & Customer Re-Engagement

High-intent visitors who viewed products, added items to their cart, or interacted with previous advertisements were retargeted using personalized product recommendations and promotional offers. This significantly improved conversion rates and increased overall campaign efficiency.

WhatsApp Marketing Integration

WhatsApp was integrated as a direct customer communication channel to answer product inquiries, assist potential buyers, share promotional offers, and improve conversion rates by reducing purchase hesitation.

Data-Driven Scaling

Campaign performance was monitored daily using key ecommerce metrics such as ROAS, purchase value, CPM, CTR, and conversion rates. Budgets were strategically shifted toward high-performing campaigns, allowing the account to scale efficiently while maintaining a healthy return on investment.

Project Result

₹9.15 lakh invested in Meta advertising.
Generated ₹59.48 lakh in tracked purchase revenue.
Achieved an overall ROAS of 6.5x.
Reached more than 6.23 million impressions.
Multiple campaigns achieved 8x–10x ROAS.
Successfully scaled catalog and retargeting campaigns while maintaining profitability.